Who We Are
Coastal Management Co. (CMC) was built on real, hands-on experience and more than a decade of operational growth. Our journey began in 2012 with a single beach motel in San Clemente, California, where we learned the business from the ground up — housekeeping systems, front desk operations, guest relations, and everything in between.
That foundation was put to the test shortly after, when CMC was tasked with launching hotel operations for a 60-unit timeshare resort in Palm Springs. The challenge accelerated our expertise in property management, customer service systems, and digital presence development, and it produced the first version of a blueprint for efficient, repeatable operations across multiple locations.
From 2016 to 2020, CMC expanded into Florida, acquiring and stabilizing three hotels and positioning each property for long-term success. This period strengthened our reputation for elevating hotel performance and building consistent operations across diverse property types and market conditions.
Over the past 12 years, CMC has managed day-to-day operations for 13 hotel properties across the United States, refining our operational stack through real-world trial and error. That work produced Coastal OS — our proprietary operating system for boutique hotels, built from multiple phases of technology, processes, staffing models, and guest service systems. It's the blueprint we deploy at every property: a clear framework for what works, what doesn't, and what creates long-term stability.
A key advantage of CMC is our US-based reservations center, which supports every property under our management. This allows on-site teams to stay focused on what matters most: property upkeep and exceptional guest experience.
We believe great hospitality lives at the intersection of cutting-edge technology and genuine human connection. While we leverage modern systems to maximize efficiency and revenue, we never forget that not every guest is tech-savvy — and every traveler deserves a smooth, personable, and welcoming experience.
Today, CMC operates with a blend of professionalism, flexibility, and passion, helping property owners unlock the full potential of their assets while preserving the soul of boutique hospitality.
UNIQUE APPROACH. STRONG RETURNS.
Established in 2012 as the management arm of Coastal Hospitality Group, CMC stands as a beacon of efficiency and profitability in the hospitality landscape. With a steadfast commitment to optimizing operations and maximizing profits without sacrificing guest experience, we’ve redefined the art of hotel management. Through innovative strategies and meticulous attention to detail, we empower each property to achieve its full potential in a competitive market and ultimately drive its long term real estate value.
A PROVEN STRATEGY.
Operating a hotel can be difficult. It takes experience, time, and plenty of resources to get it right. For small independent hotels, CMC has a blueprint for success that combines all of those pieces. It’s rooted in the unification of technology, corporate oversight, and efficient expense management. Everything from revenue management to marketing to property operations is optimized and taken care of by our team.
FLEXIBLE STRUCTURES.
CMC prides itself on being nimble and adaptable based on client needs to create a mutually beneficial and long term partnership. We are open to creative partnership structures including management agreements, NNN leases, or joint ventures. Prior to deciding on a structure, each opportunity undergoes a thorough evaluation process that considers ownership’s goals for the property, as well as an underwriting exercise that is inclusive of financial and operational projections. At that point, a strategic path to success is built and implemented.
EXPERTISE
A sophisticated, algorithmic, and dynamic pricing strategy powered by cutting edge technology, paired with expert human oversight to ensure rates align with real-time demand and consistently capture the highest RevPAR.
Revenue Management
Marketing & Distribution
Automated metasearch and SEO, a fully redesigned website, and a tailored channel distribution strategy designed to drive more direct bookings while optimizing overall OTA presence.
Centralized Services
24/7 centralized reservations and customer care center handling bookings, guest inquiries, and issue resolution. This improves service quality while shifting time-consuming tasks offsite and centralizing them at the corporate level.
Technology Implementation
CMC builds and maintains a modern, efficient operational tech stack including PMS, automated check-in, housekeeping, and maintenance platforms, ensuring peak performance and profitability without relinquishing operational oversight.
A custom staffing strategy for each property based on its own unique needs with corporate oversight.
Staffing
Asset Management
Performance analysis and reporting, along with strategic asset management initiatives created at the corporate level to drive revenue and overall profitability.